Lionsgate marketing wins: How ‘Now You See Me 3’ targeted young female audiences for a $21M magic trick

Published on March 12, 2026
1 minute read

Lionsgate Films’ “Now You See Me: Now You Don’t” stole the show at the domestic box office this weekend, conjuring a $21.3 million debut. While this figure is solid, the real story lies in *how* it achieved this win, surpassing new competition and setting the stage for the holiday season.