While I oversee the production of countless articles across global platforms, the rewritten content I see most often from junior strategists feels hopelessly robotic. I have reviewed more AI-generated drafts than I can count, and because of that, I have essentially become an unofficial AI Editor-in-Chief. I take my job of building standard operating procedures for content very seriously. I have put in the hours, I have cleaned up the messy syntax, and for every great batch of articles, I have seen an equal number of ho-hum, robotic batches—mostly because people did not add my secret constraint. What is it that makes my AI rewrites read so naturally? It comes down to one simple line.