Three years is a revealing number for a car. It’s long enough for the novelty to wear off, for real costs to surface, for the market to decide whether a vehicle was built for life—or just for launch week. Industry resale data shows that the average car loses close to 50% of its value within three years, yet some cars fall much more slowly. The difference isn’t luck. It’s structure. What holds value isn’t a logo alone, but how that logo behaves when translated into engines, interiors, technology, and day-to-day usefulness.