While sugar-free diets are trending, dessert shops are booming, with a 25% increase in 2023. We cut sugar at home but indulge outside. Cravings, social ties, and convenience keep us hooked. ‘Healthy’ desserts like keto brownies offer a guilt-free fix. Dessert shops thrive on unique flavors and Instagram appeal. But is sugar-free really healthier, or just hype? Discover why we can’t quit sugar.