But do you know why? Is it because of the manufacturer's big promotion? Or because of the launch of new cars?

In fact, the real reason is - 3 big secrets of car sales!

1. Why is it the cheapest to buy a car at the end of the year? 3 big sales secrets exposed!

✅ Secret 1: The end of the year is the key period for sales performance

The income of car salesmen mainly depends on commissions and bonuses, and their performance evaluation is usually calculated on a quarterly, half-year and full-year basis.

The end of the year (especially December) is their last chance to rush performance!

If the performance is not up to standard, it may affect the year-end bonus and even affect job promotion.
In order to achieve sales targets, salesmen are more willing to sell cars at a lower price, and are even willing to close the deal at "zero profit"!

Car buying tips: If you go to negotiate the price at the end of December, the salesman is more likely to give in!

✅ Secret 2: Car companies need to clear inventory, and old models must be sold before new cars are launched

From September to December every year, many car companies will launch new models, and old models must be cleared as soon as possible, otherwise it will affect the sales of new cars.

If a car is about to be replaced, the price of the old model will drop significantly.
In order to clear inventory, dealers may give "manufacturer subsidies + additional discounts" to make the price lower!

Car buying tips: Pay attention to models that are about to be replaced, there may be significant discounts at the end of the year!

✅ Secret 3: The most promotions at the end of the year, manufacturers and dealers double profit

The end of the year is the peak season for car sales. In order to attract more consumers, manufacturers and dealers will launch various promotional activities, such as:

Cash direct reduction (ranging from thousands to tens of thousands)
0 interest loan (interest-free installment)
Give insurance, maintenance, and decoration gift packages
Replacement subsidies (old cars for new cars, additional subsidies of several thousand yuan)

Car buying tips: Pay attention to big promotions such as "Double 11", "Double 12", and "New Year's Day", and the discounts are even greater!

2. In addition to the end of the year, buying a car in these 3 months is also the most cost-effective!

✅ March: Sales are low after the New Year, and salesmen are eager to open orders

After the Spring Festival, many people have not started buying cars yet, and March is the off-season for sales.

✅ June: Half-year performance assessment, sprint sales

June is the last month of the first half of the year, and salesmen have to sprint for half-year performance.

✅ September: New cars are on the market, and old cars are reduced in price

September is the peak period for the release of new models, and old cars will be reduced in price to clear inventory.

3. You must choose the right time to buy a car, saving tens of thousands is not a dream!

To sum up, the most cost-effective time to buy a car is:

Best time: end of December (end of the year to rush performance, the biggest discount)
Second best time: March, June, September (low sales or clear inventory)
Big promotion nodes: Double 11, Double 12, New Year's Day, National Day (manufacturer subsidies are large)

Tips for saving money on buying a car:

Negotiate the price at the end of the year, and the salesperson is more likely to give in!
Pay attention to the upcoming models, there may be big discounts at the end of the year!
Compare several 4S stores to see which one offers the most discounts!
Pay attention to big promotions, add various subsidies, and save more!

When do you plan to buy a car? Do you have experience in bargaining? Welcome to share in the comment area to help more people spend less money!

Why is it the cheapest to buy a car at the end of the year? 3 big secrets of car sales exposed!