When it comes to birthdays, a card is nice, but a great gift? That’s the real showstopper. We’ve all been there, staring at an empty shopping cart, wondering how to pick a gift that stands out. A gift should be more than just something to unwrap; it should be a reflection of how much you care and how well you know the person. So, how do you choose a birthday gift that’s better than the card? Here’s the secret.