For weeks, many shoppers chose to wait. They skipped early promotions, ignored “limited-time” pressure, and trusted that Christmas would deliver its strongest discounts at the right moment. Now that moment has arrived. With 60% off offers reaching all-time low territory, this isn’t about debating whether prices could drop further. It’s about recognizing that the conditions patient buyers were waiting for are finally in place. This is the payoff phase—not the speculation phase.