Have you ever sat on the sofa, holding your phone, watching short videos, and watching a lot of delicious food on the screen, and your mouth has begun to drool involuntarily? The rise of the "eating broadcast" culture has made us no longer satisfied with just being "foodies" - we have begun to become "eating broadcast" fanatics! You thought you were just watching it occasionally, but you ended up falling into an appetite vortex that you couldn't extricate yourself from. Well, food consumption has become a form of entertainment. Is this the new "happiness" of modern people?

Eating broadcast: the temptation of food, or the trap of overconsumption?

Today you watched a "eating broadcast" video and saw a blogger quickly swallowing a bunch of fried chicken, accompanied by a big drink, plus a plate of bright candies, and as a result, your appetite for the whole night was aroused. Oh my God, I seem to be hungrier than before! Are you like me, obviously full, but still thinking about watching more "eating broadcast" videos, and then buying some takeout or instant noodles to "satisfy" the desire in your heart?

The popularity of short video platforms has given us an "endless" food consumption experience. With the continuous expansion of the eating broadcast culture, the audience's appetite has skyrocketed. The "food choice" in life is not only to fill the stomach, but more of a sensory enjoyment of food. Sometimes, you don't even need to cook by yourself, just watching others eat with relish, you will feel satisfied. However, this sense of satisfaction of "watching others eat" hides a series of consumption traps. For example, can we really control the amount of food we eat? Is it sometimes that when we "watch", we have already accelerated our pace of eating invisibly?

Eating broadcast and unhealthy diet: entertainment or temptation?

There are more and more food content on short video platforms. Eating broadcast bloggers use their huge appetite and fast appetite to show the beauty of food, and it seems that every bite is full of happiness. However, the question is-have we ever thought about whether this way of over-consuming food is really healthy? Watching others eat with relish, will we also start to imitate, consume excessive calories, and even unconsciously become "victims" of "overeating"?

Many eating videos, especially those of "big eating", show that the amount of food they eat is actually not suitable for the public. Foods high in oil, sugar and calories, although good-looking, are not good for health at all. They seem tempting, but quietly lead the audience into unhealthy eating habits. Over time, have you become accustomed to "watching and eating" instead of really controlling your appetite and eating rationally?

Consumption traps of "eating broadcast" culture: the psychology behind impulse buying

Have you ever been unable to resist buying a bunch of "snack gift packs" or spending a lot of money on takeout after watching eating broadcasts? The real temptation behind "eating broadcasts" is not just the tempting food in front of you, but people's subconscious desire for "instant gratification". Eating broadcast culture has made us accustomed to seeing what we want immediately and getting it quickly. The pleasure we experience in just a few minutes of video is more directly stimulating than cooking a pot of rice and tasting it slowly.

However, this fast-paced consumption method not only affects our perception of food, but also changes our consumption behavior. You will find that after watching the food broadcast, your appetite has increased dramatically, and you may have begun to click the "takeaway order" button without hesitation. Just like you know you are not hungry, but you still can't help ordering a "fried chicken meal". Behind this "impulsive consumption", an unhealthy food culture is permeating, and it has also gradually turned us into "foodies" guided by consumption.

Are you really for food, or to satisfy your desires?

Well, maybe you are also wondering: Am I too easily influenced? In fact, food broadcasts and food culture are not bad things. They bring us a more relaxed and pleasant food experience. However, if you rely too much on "watching" instead of "acting" and don't treat your appetite rationally, then the food broadcast will no longer be just a visual enjoyment, but an invisible consumption trap.

Does the food-broadcasting culture make your craving for food uncontrollable?