(A Brutally Honest Holiday Shopping Guide You Didn’t Know You Needed) • If you’re waiting for a “better discount,” don’t. Christmas IS the better discount. • Prices will NEVER be this low again until next year. Your wallet knows it. Retailers know it. Only you are pretending you have time. • The items you’ve been eyeing all year? They’re about to disappear into someone else’s cart. • Hesitate now, regret later. That’s the Christmas rule.